Branding

Castleberry Independent School District's brand represents more than just a logo or a name. It symbolizes a strong commitment to education, tradition, and a deep connection with the community. Maintaining consistency between print and digital mediums ensures that every interaction with the district reflects its core values, goals, and dedicated effort to provide high-quality education to students.

Consistency helps build trust and credibility overtime, strengthening the district's relationships with the community it serves. Together, these elements shape a brand identity that resonates with various stakeholders, reinforcing the district's mission and fostering a strong sense of unity, pride, and tradition within the Castleberry Independent School District.

The use of district logos and other branding items is restricted to official and approved channels and personnel. All content promoting an aspect related to Castleberry should be published according the guidelines below. These guidelines are designed to ensure that all representations of the district are consistent, professional, and accurate.

Rebranding Process 2023-2024

In May 2023, the district began a rebranding process that included establishing primary and secondary colors for use in print and digital media, as well as adopting a new district logo.

With the introduction of the new district logo, and subsequent updates to departmental and pre-existing campus logos to ensure alignment with the district's rebrand, it is crucial for every school, department, program, and employee of Castleberry ISD to present the logo consistently moving forward.

Color Guide

Castleberry utilizes primary and secondary colors as part of the district's color pallet. When creating digital content, use the hex or RGB codes provided below to align with the district's colors. The CMYK values should be used for all print materials.

Primary Colors
Secondary Colors

Primary Colors

Secondary Colors

Logos

Castleberry ISD reserves the exclusive right to use its official approved logos and any derivative logos. Please be advised that all district logos and symbols are the intellectual property of Castleberry Independent School District and are protected under local, state, and federal statutes.

Individuals interested in using a district or campus logo must contact the Communications Coordinator to receive permission to utilize the logo(s) and to receive the logos in the correct formats. The Communications Coordinator will review the materials for which the district’s logos are being placed prior to production. Any unapproved or misuse of the logo may result in destroyed product at the campus, department, organization, business, or entity’s expense.

For more information, contact the Communications Coordinator via via email or phone at 817.252.2019.

Official Logos

District

Athletics

Fine Arts

Internal Logo Usage

Castleberry ISD authorizes district-affiliated campus organizations to utilize district logos and symbols for the promotion of student groups, activities, or events, thereby enhancing brand visibility and recognition. These are available in Canva as part of Castleberry's brandkit, which is available for all user accounts created with a castleberryisd.net email.

The district has established vendors for merchandise and printing needs that all organizations are to utilize to consistently maintain the integrity of the district. Click here for a list of preferred vendors.

External Logo Usage

Members of the general public, including non-district community/public organizations, business vendors, commercial manufacturers, wholesalers, and retailers shall not use district logos or symbols without the written permission of the Superintendent or Communications Coordinator.

For more information, contact the Communications Coordinator at 817.252.2019 or contact@castleberryisd.net.

Additional Considerations

Guidelines to Ensure Consistent Representation
Official Slogan, Vision, and Mission

Guidelines to Ensure Consistent Representation

The logo creates an identity for the district, one that people outside of the district can associate with Castleberry ISD. With the introduction of a new district logo, consistent representation is more important now than ever before. Therefore, it is necessary to have guidelines for use of the district logo to ensure that everyone is representing Castleberry ISD uniformly.

All district (departments and schools) publications MUST include the Castleberry Independent School District (or Castleberry ISD) by name and/or logo printed on the piece.
Materials should also include contact information such as: mailing address, phone number, e-mail address and the web address: www.castleberryisd.net or castleberryisd.net.
Any change from the district graphic standards must be reviewed by the Communications Coordinator for approval.
The logo will not be used in association with any program, publication, correspondence or event that is not sponsored by Castleberry ISD.
The logo should be used in full color when possible. It may be produced in black or reversed (white) when necessary. Versions in all formats are available through the Communications Coordinator.
When displaying the Castleberry ISD logo together with a logo from another entity, both logos should be equal in size.
Publications or products without clear identification of the district name or logo may be subject to re-production at the cost of the department/school.
All campus/department letterhead are standardized with the Castleberry ISD logo. To receive a personalized letterhead, contact the Communications Coordinator.
Business cards and envelopes will be ordered through Crown Printing with the new logo. Each department or campus is responsible for ordering and paying for their own business cards and envelopes, if desired. Visit the Vendors page for more information.
The logo shall not be altered or modified without permission.

Official Slogan, Vision, and Mission

While the district has an annual theme to connect employees, students, and families, the official Castleberry ISD slogan is the the adopted vision statement: Inspire, Empower, Innovate.

Previous district slogans - Growing the Minds of Tomorrow TODAY or the previous phrasing of the current vision (Empower, Inspire, Innovate), should no longer be used in publications or signage. Changes will be made on all district wide publications as each appears in the timeline for publicity or re-print.

Castleberry ISD's mission statement: "Castleberry Independent School District is inspiring and empowering all students to be innovative thinkers in the global community."

Click here for information and resources available for employees.

Desktop Main Nav

Mobile Container

Mobile Main Nav

Embed